Media Training

For the past 17 years, I have run media training for a wide variety of clients including global financial firms, international IT firms, global healthcare firms, UK banks, NGOs, charities and PR consultancies.

Two years ago, I co-founded Gatto Media Media with James Richardson. Together, we offer media training, website creation and brand building.

Our media training can be tailored to a client’s specific needs. For this bespoke training, the format depends on the client’s preferences and the size of the group. Informative and detailed presentations are popular, as are filmed media interviews, replayed to the participants, and critiques of performances.

Media training options include:

• The Media Landscape: past, present and future
• How to talk to the Media – print, online, broadcast
• What Journalists Want and How To Give It To Them
• How to Write an Effective Press Release
• Interview techniques: tips and tricks
• Getting it right in Broadcast Journalism: Web, Radio and TV

Gatto Nero Media can also provide help with media strategy (e.g. Forward Planning). This includes writing/examining media proposals, press releases and placed articles.

As a practising journalist, my media training is as up to date as it gets. My background includes business, digital, politics, consumer affairs, transport, general news reporting, editing, culture and the arts.